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Tesco to launch F&F clothing brand in US

Tesco is gearing up to launch F&F in the US market, as the retailer continues its drive to establish the clothing brand as a global leader in affordable fashion.

F&F, which launched in the UK and Ireland in 2001, is set to open seven stores on the east coast of America this year in partnership with its US franchise partner, Retail Group of America.

The stores will feature full women’s, men’s and kids ranges with the first store opening near Boston in May, followed by four stores in New York, Philadelphia and Newport, Virginia.

Jason Tarry, CEO of F&F said: “We’re delighted to be bringing F&F’s range of affordable fashion to customers in the USA this year, including four stores in one of the world’s fashion and shopping capitals, New York.

“We’ve had a really positive response from customers in all of our overseas markets so we’re hoping our American stores prove to be just as popular. F&F is fast becoming a true global brand, with franchise stores in 10 countries around the world and more planned for the future.”

F&F currently has 43 franchise stores in 10 countries - Saudi Arabia, Georgia, Kazakhstan, Switzerland, Gibraltar, UAE, Bahrain, Jordan, The Philippines and Armenia.

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