The Drum Awards Festival - Extended Deadline

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By Ishbel Macleod, PR and social media consultant

April 14, 2014 | 1 min read

Xbox is inviting gamers to put their skills to the test in a series of challenges for the chance to be named The One.

The campaign, created by Cake and Staak, asks gamers to pick the challenge that suits their gaming style and take their best shot, using “Xbox, Record That” to save their most impressive clip.

Marianne McLardy, brand marketing manager at Xbox, explained: “The One Campaign was conceived out of a simple but crucial insight: everyone is ‘The One’ - the master - of something within their own friendship group.

“This initiative allows fans from across the gaming community to show off their individual skills using the Xbox One’s advanced gameplay recording mechanism, ‘Xbox, Record That’. With a raft of great content created alongside an influencer group with a combined audience of two million people, we are all excited to see the fans’ reactions.”

The competition will run until 11.59pm on Friday, 2 May.

Microsoft Xbox

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