Danubius Hotels Group has appointed performance marketing company AffiliRed to manage a targeted advertising campaign through its affiliate partners.
The hotel group has tasked AffiliRed with developing a strategy designed to raise brand awareness and grow the market share that online contributes to business revenue. It will work with AffiliRed to establish an affiliate programme that delivers targeted advertising campaigns.
Zoltán Bogár, group director of revenue management and distribution of Danubius Hotels said: "AffiliRed will be leading the development of our performance marketing programme by securing excellent placements, giving us access to a range of exciting publishers and helping us to grow market share.
“We expect performance marketing to become one of the most important channels this year, to generate direct business via our branded website.”
Danubius Hotels Group owns over 45 spa and city hotels across Europe.