Ad of the day: Netflix fulfils teen’s Twitter request and takes them to the prom

This may not be your conventional ad but it is undoubtedly a clever bit of responsive marketing undertaken by Netflix, which saw the TV and movie streaming giant accept a teenager’s request on Twitter to take him to the junior prom. The Twitter dialogue began when Muthana Sweis – a 17-year-old from Chicago – asked Netflix if it would take him to the prom if his tweet generated 1,000 tweets (below). After topping that figure Netflix agreed, sending a camera crew to Sweis’ hometown, and giving him the chance to be driven in either one of Mad Men character Don Draper’s cars. The camera crew followed him all the way to the prom letting his friends join in with some of the fun. Nice work Netflix.

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