Ruud van Nistelrooy stars in Xbox and EA Sports Play Like a Legend promotion
EA Sports and Xbox have teamed with Ruud van Nistelrooy to launch Fifa’s Play Like a Legend.
Following on from a ‘press conference’ showing van Nistelrooy signing to a new club at PSV and being put through a gruelling workout, the latest video reveals that the new position is actually in the Fifa game.
The Dutch international player, who previously played for Manchester United, said that Fifa was “a great game that represents the real life game really well”.
Wayne Deakin, executive creative director for Jam, said: “Play Like a Legend is the future of integrated storytelling – the campaign puts fans and communities right into the core of the story…[it] is exactly the sort of work we love at Jam – disruptive, creative and it breaks the rules.”
This is the last instalment of the Xbox Fifa campaign.
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