Lakeland appoints Live & Breathe to promote Star Wars and Mary Berry


By Ishbel Macleod, PR and social media consultant

April 11, 2014 | 2 min read

Lakeland is set to promote its new Star Wars bakeware range and the ‘Mary Berry with Lakeland’ range, after appointing Live & Breathe to handle its advertising.

The agency will be responsible for producing a series of three print ads aimed at driving consumer engagement with the Lakeland brand.

Paul Lowings, marketing manager at Lakeland, said: “This is the first time we’ve worked with Live & Breathe and we were really impressed with the agency’s pitch. Throughout the process, the agency showed that it understood the Lakeland brand and its core values, and demonstrated a thorough grasp of the challenges and opportunities.”

Set to roll out later this month and May with a series of print ads, the campaign is also set to promote Lakeland’s natural food flavours.

Adrian Watts, Live & Breathe’s chairman, added: “Lakeland is an amazing retail operator, having created a unique niche in its market and grown it profitably – driven by having an acute understanding of its shoppers. We’re delighted to be working with Paul and his team on this brief which will be a collaborative task aimed at driving engagement with consumers and converting them into Lakeland customers.”

The ads will appear in newspaper magazines, as well as in food, home and women’s interest magazines.

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