Creative Works: Vote for your favourite, winners to be featured in 30 April issue of The Drum

The Drum brings you a round-up of some of the latest interesting Creative Works.

Every week The Drum publishes a selection of new Creative Works.You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (30 April) in the Creative Works spread. Other popular entrants will also be considered for the print edition. Submit your vote before Monday 21 April to guarantee your favourite makes it into the printed magazine.To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Works on Twitter - @TheDrumCreative.

Wieden+Kennedy London: Lurpak 'Cook’s Range photographic images'

Brand: Lurpak Title: Cook’s Range photographic images Agency: Wieden+Kennedy LondonAgency Website: http://wklondon.com/Creatives: Freddie Powell, Holly Walker Photographer: Ryan Hopkinson Additional Credits: Executive Producer: Samantha HartProducer: Danielle Hunt1st Lighting Assistant: Tom WeatherillDigital Operator: Joe Jackson2nd Lighting Assistant: Morgan Hill-MurphyHome Economist: Katie GiovanniHome Economist Assistant: Tanya SadourianSet Design: Lightning & KinglyfaceSet Designers: Anna Fulmine, Victoria ShahrokhSpecial Effects: ARTEMSFX Technicians: Matt Loader, Howard MooreRunners: Sam Davis, George Woodhouse, Alistair BarberStudio: Alva StudiosAccount Director: Katja Dienel Project Manager: Bally MahayPublished: April 2014Short Rationale (optional): Blink Art are proud to present the ‘Lurpak: Cook’s Range’, the latest campaign shot by film-maker and photographer Ryan Hopkinson for Wieden+Kennedy London. Every mouthwatering detail was captured in-camera, combining Ryan’s luxury image making with his love for experimental photography techniques. Deliciously swirling raspberries and cream, tempting, succulent steak and perfect roast chicken – these classic Lurpak flavour combinations retain all the excitement and anticipation of a real cook’s kitchen. With each shot the product of a month’s meticulous technical development in collabora¬tion with set designers Lightning and Kinglyface, Ryan’s stills create a sensory experience to inspire boundless culinary creativity.

Grey London: Old Speckled Hen 'Old Speckled Henry'

Brand: Old Speckled HenTitle: Old Speckled HenryAgency: Grey London Agency website: http://grey.co.ukCreative Director: Simon BrothersonArt Director: Sander VosCopywriter: Tom ReasAdditional credits: Agency producer: Thea HowardCreative producer: Serena HodgsonPlanner: Thom DinsdaleAccount management: Ian Maybank, Oliver LesterMedia agency: Nick Stewart MediaMedia planner: Nick StewartDirector: Jon RicheEditor: Mark AaronsProducer: Finn JamesDOP: George SteelPost-production: EnvyAudio post-production: EnvyPublished: April 2014Short rationale (optional): The campaign comprises four TVCs (the first for the brand from Grey), four radio spots and four print executions, each focused around a different event in the calendar. Each TV ad will feature popular mascot Old Speckled Henry and his quirky, irreverent take on life, with the strapline ‘Seek out something different’.

Grey London: Schwartz 'Feel Flavour'

Brand: SchwartzTitle: Feel Flavour Agency: Grey LondonAgency website: http://www.grey.co.ukChief Creative Officer: Nils LeonardCreative Director: Andy LockleyArt Directors: Andy Lockley / Andy GarnettCopywriter: Dan ColeIllustration: Billie JeanIllustration agent: Agency RushAdditional credits:Creative Producers: Georgie Moran / Lucy DunnManaging Partner: Philippa BaldwinBusiness Director: Camilla AshenhurstAccount Manager: Lucy GregoryAccount Executive: Rowenna TrevellyanOriginal Music: MJ Cole / Soho Music.Sound design: Holly Clancey Typography: Alex CamachoDesign: Joe Towsey / Jessica TibblesPrint Production / software developer: NovaliaPublished: April 2014Short rationale (optional): Stimulate interest in trade about Schwartz Flavour Shots range. Schwartz has delved even deeper the phenomenon of Synthesia in the latest iteration of 'The Sound of Taste' campaign – this time exploring another of the five senses, ‘touch’.

Dare: Ryanair 'Low Fares. Made Simple'

Brand: RyanairTitle: Low Fares. Made SimpleAgency: DareAgency Website: thisisdare.com Chief Creative Officer: Sean ThompsonAdditonal Credits: TV Producer: Bradley WoodusAccount Director: Michael LoganMedia agency: MediacomMedia planner: Danila GallippiProduction company: Dark Energy FilmsDirector: David StoddartProducer: Matthew BrownDOP: Magni AugustssonEditor: Guy SavinPost-production: Big BuoyAudio post-production: Jungle StudiosPublished: April 2014Short Rationale (optional): Dare have produced Ryanair’s first pan-European advertising campaign. The adverts showcase Ryanair’s recent product and service improvements, namely the provision of allocated seating, a second free cabin bag allowance and the improved Ryanair website (launched last week), which allows customers to book flights in just 5 clicks (down from 17 previously).The adverts underpin Ryanair’s new ‘Low Fares. Made Simple’ tagline, while the TV campaign, which was shot at London Stansted Airport, will be broadcast at peak times, featuring the classic Motown track, “Destination Anywhere” by the Marvelettes. The ads were directed by Davis Stoddart of production company Dark Energy Films and the voiceover artist is Dave Lamb.

Confederation Studio: Wotton Brewery Co.

Brand: Wotton Brewery Co.Agency: Confederation Studio, LondonAgency website: http://confederationstudio.comCreative Director: Nahim AfzalArt Director: Nahim AfzalCopywriter: Matt HaukeIllustrator: Sam OzkanPhotographer: Nahim AfzalPublished: 2014Short rationale (optional): Wotton Brewery produces a range of three distinct home brews. They required an offbeat identity that would appeal to the regular, real ale connoisseur whilst also intriguing the curious amateur drinker.Our solution was to name each type of ale after a particular style of classic beard – in a form of playful celebration to the eccentric ale drinker. This allowed for each variety to have its own personal characteristic and rather humorous appeal that was continued throughout the brands application

St Luke’s: Very.co.uk 'Holiday Shop'

Brand: Very.co.ukTitle: Holiday ShopAgency: St Luke’s Agency Website: http://www.stlukes.co.ukCreative Director: Al YoungCreative: Polina HarkinCreative: Gatis PakalnsAdditional Credits: Planner: Rose Van OrdenBusiness Lead: Jonathan DaleAccount Director: Lara PooleAgency Producer: Lucie GeorgesonMedia Agency: VizeumProduction Company: CanadaEditor: Carlos FontPost-production/VFX/Grade: Moving Picture CompanyVFX Producer: Paul BranchVFX Supervisor: Dan Sanders, Hugo SaundersColourist: James TillettMusic Track: Placid Acid by TouristAudio post-production: Ben Leeves @ Grand Central Published: April 2014Short Rationale (optional): Very.co.uk, the online department store, launched its 2014 summer range with a £3m TV campaign. The commercial, created by St Luke’s, was shot to showcase that Very.co.uk has all you need to do summer in style and utilises a 360° camera move to reveal a series of models looking the epitome of summer cool before panning round to reveal all the stylish items you'll need, whatever your summer. From outdoor furniture, BBQs and casual summer fashion to throw the ultimate outdoor party, to glamorous luggage, statement accessories and everything you need to travel in style. Not forgetting vibrant beach clothing and holiday electricals for those trips abroad. The ad features Fearne Cotton, who has been Very.co.uk’s brand ambassador for four years. It was shot in Barcelona and directed by the celebrated Spanish Commercial Directors, Canada. The TV campaign, launched on April 10, will be supported by a fully integrated campaign including national print, online, and outdoor.

TBWA\London: Ataxia UK 'It’s like Multiple Sclerosis ganged up with Parkinson’s and played a dirty trick on Cerebral'

Brand: Ataxia UKTitle: Ataxia. It’s like Multiple Sclerosis ganged up with Parkinson’s and played a dirty trick on Cerebral PalsyAgency: TBWA\LondonAgency Website: http://www.tbwa.comChief Creative Officer: Peter SouterExecutive Creative Director: Jeremy CarrArt Director: Pat ComerCopywriter: Antonia ClaytonPhotographer: RankinAdditional Credits: Typographer: Paul BelfordBrand Leader: Tom WongAccount Director: Victoria LeeProject Manager: Marta HermanPublished: April 2014Short Rationale (optional): The ataxias. You may not have heard about it, but it affects close to 10,000 people in the UK. Awareness of the rare group of conditions is so low that charity Ataxia UK and TBWA\London have collaborated with celebrity photographer Rankin to create a visually arresting print campaign.The charity Ataxia UK took the bold step when, as feared, a YouGov poll showed that only nine per cent of GB adults know what ataxia is; a massive 91 per cent are either unable to describe what the condition is, or don’t know that it's a medical condition at all. To add insult to injury, a fifth of people who had heard of ataxia, thought it was an investment company.Featuring real people who suffer from the ataxias, the campaign reveals the perspective of the world from those affected. The dramatic black and white shots by Rankin were distorted through a process of very subtle movements while the images were scanned.The accompanying headlines are hard-hitting: “Ataxia. It’s like Multiple Sclerosis ganged up with Parkinson’s and played a dirty trick on Cerebral Palsy.”

Young & Laramore: Upland Brewing Co.

Brand: Upland Brewing Co.Agency: Young & LaramoreAgency Website: http://yandl.com/Executive Creative Director: Carolyn HadlockCreative Director: Bryan Judkins, Trevor WilliamsArt Director: Zac NeuliebSenior Writer: Scott KingIllustrator: BMD Design, The Bungaloo!Photographer: Gary SparksAdditional Credits: Account Director: Nick PrihodaAccount Manager: Nick RiedlePublished: 2014

Buster: FearNET 'Fear 101'

Fear 101 from Buster Design on Vimeo.

Brand: FearNETTitle: Fear 101Agency (Production Company): Buster Chief Creative Officer / E.P.: Jonas MorgansteinCreative Director / Writer: Nancy PothierCreative Director: Stephen KirklysAdditonal Credits: Executive Producer: Brad RothExecutive Producer: Mark FeldsteinHead of Production: Hema MulchandaniProducer: Kelley McDermottSVP Marketing, FEARNET: Faye WalkerConsultant: Judy KorinPublished: April 2014Short Rationale (optional): Fear.net the horror movie channel you can watch online, on mobile phones and on demand, is launching a new image campaign on television with a crazy spot by the masters of mayhem at Buster, Stun Creative’s graphics and animation division.

Dog Digital: OCCMS 'From chaos comes order'

Brand: OCCMSTitle: From chaos comes orderAgency: Dog Digital, Glasgow, UK Agency website: www.dogdigital.com Creative Director: Adrian JefferyJunior Creative: Darren MillerJunior Creative: Grant MorrisonAccount Manager: Susan StaleyProduction Partner: FreakworksPublished: February 2014Short rationale: In the oil, gas and mining industries, projects regularly run over schedule and spending can often seem like it’s spiralling out of control. OCCMS is a leading provider of software and management services and ensure that these kinds of delays and project problems can be avoided.OCCMS commissioned Dog to create a promotional film to highlight the help they can provide but they wanted a creative approach that broke away from the norm in the industry. Dog’s creative team worked on a concept to visualise ‘bringing chaos to order’. The end result involved 50 litres of paint, one ruined suit, one clear message and one happy client.

Say What Studio: Tealer ' Tealer by Say What'

Brand: TealerTitle: Tealer by Say What StudioAgency: Say What Studio, Paris, FranceAgency website: http://www.saywhat-studio.comAdditional credits: Château BâtardPublished: 2013Short rationale (optional): Communication development of the young Parisian brand Tealer as well as its complete art direction.

Peoplewelike: Le Coq Sportif 'Smile, c’est du Sport'

le coq sportif - Smile, c'est du sport - MANIFESTO from le coq sportif on Vimeo.

Brand: Le Coq SportifTitle: Smile, c’est du SportAgency: PeoplewelikeAgency Website: http://www.peoplewelike.com/Additional Credits: Design and Animation: Playground ParisMusic: GUM ProductionsTrack: Say What by Huw WilliamsPublished: April 2014Short Rationale (optional): ‘Smile, c’est du Sport’ celebrates the pleasure of sharing in the great emotions of living and breathing sports performance. The central creative idea reaches back to the roots of Le Coq brand and captures moments that make sports news.

Creative Guy: originalmindforhire.com 'Buffalo Bill, Snail on motorbike'

Brand: originalmindforhire.comTitle: Buffalo Bill, Snail on motorbike.Agency: Creative GuyAgency website: http://originalmindforhire.com Creative Director: Guy GummArt Director: Guy GummCopywriter: Guy GummPhotographer: Guy GummPublished: Feb 2014Short rationale (optional): Rather than showing creative work as a way to direct visits to my new site, it occurred to me that I could show the ideas I come up with when I’m not working on briefs. Serendipity played a part, I had the name for the website: originalmindforhire.com I have framed prints of my quirky shots on my studio wall. Buffalo Bill and fly, Snail on a motorbike etc. The line just works against the shots. It sums me up, a non- stop creator of ideas. They’ve been mailed out as A5 postcards and 40cm x 60cm posters to direct clients and agencies. It’s working well, loads of visits to the site and picking up new business.

Bureau Hardy Seiler in collaboration with Created by Monkeys: Freies Theater Hannover

Brand: Freies Theater HannoverAgency: Bureau Hardy Seiler in collaboration with Created by Monkeys, Hannover, GermanyAgency website: http://www.hardyseiler.deArt Director: Hardy SeilerGraphic Design: Hardy Seiler, Simon KondermannPhotographer: Felix KahloPublished: 2013Short rationale (optional): Freies Theater Hannover are commissioning, on behalf of the city of Hannover the redesign of their corporate design. What is desired is a strong visual stimulus that's both prominent and easily recognised from near & far. The logo should work well on its own. Also required: the design of a printed piece for bi-monthly release. It would be ideal for this piece to additionally be suited as a poster. The result is a communicative platform which encompasses all independent theatres in Hannover, while focusing on their single most quintessential quality: variety. As a key concept, variety is depicted visually by means of the ‘not equal’ symbol. Moreover, it is expressed symbolically in the three capital letters FTH. Its dynamics are powered by one of theatre’s most fundamental qualities: emotion

Plan-B Studio: Ramseur Records 'A new (desktop and mobile) web site and identity'

Brand: Ramseur RecordsTitle: A new (desktop and mobile) web site and identity for Ramseur Records, now renamed Ramseur.Agency: Plan-B Studio, London, UKAgency website: http://www.plan-bstudio.comCreative Director: Steve PriceIllustrator: Dragon76Additional credits: Built and produced by Plan-B StudioPublished: April 2014Short rationale (optional): Ramseurs Plan-B with love and supportFourteen months ago Dolphus Ramseur and I were sat in the kitchen of his beautiful house just outside Concord, North Carolina (USA) talking for hours about music, bands, artists, genres, periods of music, vinyl, records, speakers, best gigs, worst gigs, backstage stories. It was here that the idea for Ramseur Records new A new (desktop and mobile) web site came to life.All along Dolphus recounting tales from his childhood, about his passion for music, his love of art... 'That's it!' I said. 'What if your new site is a chronological biography of your love and passion for music? What if the site charts that history of you, your employees, your solo artists and bands? What if these are represented in timelines like tracks on a record desk, automatically pulling data from your solo artist and bands web sites and social media feeds?Behold a first for Indie labels: a self-generating, automatically fed, content managed web site designed with inspiration from the Rock-a-Billy era of music posters and typography.

Pearlfisher London: Kissed by Mii

Brand: Kissed by MiiTitle: Kissed by Mii Agency: Pearlfisher LondonAgency website: http://peralfisher.netCreative Director: Sarah CattleChief Creative Officer: Jonathan FordCopywriter: Sylvie SaundersAdditional credits: Design Director: Poppy SteadmanRealisation Director: Shaun JonesAccount Director: Becs BakerPublished: April 2014 Short rationale (optional): Pearlfisher was tasked to create a new tanning brand from Gerrard International that brings to life the positive and emotionally enriching feeling of being tanned.

Amsterdam Worldwide: Warsteiner Brauerei 'Mach das einzig Wahre'

Brand: Warsteiner Brauerei, Haus CramerTitle: Mach das einzig WahreAgency: Amsterdam WorldwideAgency Website: http://www.amsterdamworldwide.com/Executive Creative Director: Richard GorodeckySenior Art Director: Daniel PeirónArt Director: Fabian HupfaufSenior Copywriter: Richard GorodeckyCopywriter: Amadeus Henhapl, Karen CardyAdditional Credits: Client Service Director: Megan WoodingClient Manager: Agathe WiedemairProducer: Neil HenryProd company: RadicalMedia, BerlinDirector: Hanna Maria HeidrichDirector of Photography: Franz Lustig1st Assistant Director: Gregor Stitzl / Joe NolanExecutive Producer: Catherine BaikousisProducer: Tobias SteinhauserPost Production: Darlings Post ProductionHead of Editing: Doug Hancock, DarlingsHead of VFX: Robert Okker, DarlingsColourist: Robert Thomas, DarlingsCompositor: Chaja Koe, Floris van der VeenIn-house Producer: Violeta NikolovaMusic Supervision: AudentitySound Designer: Niels den Otter, Guido Maat, AudentityMusic Licencing: Niels den Otter, AudentitySound Recording: Nick Smith, Stainless Sound and MusicINTERACTIVE CAMPAIGN: Agency: Amsterdam WorldwideStrategy: Uli KurtenbachExecutive Creative Director: Richard GorodeckyArt Director: Daniel Peirón, Fabian HupfaufCopywriter: Richard Gorodecky, Amadeus Henhapl, Karen CardyDesigner: Eric RuizClient Service Director: Megan WoodingClient Manager: Agathe WiedemairAccount Executive: Daniel MaciejewskiDigital Production: Jan-Peter WiersmaProd company: GOOQX, Think Big MediaPRINT CAMPAIGN: Agency: Amsterdam WorldwidePublished: April 2014Short Rationale (optional): The new Warsteiner campaign puts the focus primarily on authentic characters and their experiences and passions. This separates Warsteiner from many other campaigns in the German beer market. “The new slogan ‘Do It Right’ describes an inspiring and supporting attitude which moves the consumer into the focus,” notes Jordi Queralt, Marketing Director of the Warsteiner Group. “It encourages to live one’s individual life philosophy, to live life and the moment to their fullest,” adds Queralt.

ButterflyCannon: Oriflame Hair X

Brand: Oriflame Hair XTitle: ButterflyCannon: Oriflame Hair X Headline and copy text (in English): ButterflyCannon revitalise Hair Care range for OriflameAgency: ButterflyCannon, London, UKAgency website: http://www.butterflycannon.com/Creative Director: Jon DaviesShort rationale (optional): Brand design agency ButterflyCannon, have redesigned the branding and packaging for Oriflame Cosmetics’ expert hair care range, HairX. Originally briefed to inject new life into the HairX brand and draw attention to the scientific expertise and ingredients behind the products, ButterflyCannon, sought to create a pack relevant for today’s haircare routines, with straightforward and trustworthy communication supported by a feeling of luxury.“The new design brings modernity and a ‘salon-esque’ feel with its bold typographic execution and use of premium coloured foils on the labels.” Jon Davies, Creative Director, ButterflyCannon.The newly formulated products are designed to benefit both the scalp and the hair, with an innovative new active ingredient 6-Gingerol, which offers anti-oxidant, soothing and purifying benefits. To help communicate this unique benefit, ButterflyCannon, developed the ‘6-Gingerol’ icon which features on all packs as well as appearing in the brand’s wider communication.“We’re really pleased with the new design for the HairX range. ButterflyCannon, have captured the true essence of the brand and have achieved an excellent balance between our scientific and caring credentials.” Lucie Simsova, Global Brand Manager, Oriflame Hair Care

Hills Design: Russ Overs Architects

Brand: Russ Overs ArchitectsHeadline and copy text: Hills Design: Russ Overs Architects rebrandAgency: Hills Design, Cheltenham, Gloucestershire, UKAgency website: http://www.hillsdesign.co.ukCreative Director: David HillsPublished: March 2014Short rationale (optional): Hills Design are branding consultants. We created an identity which reflects the shapes used by architects and also forms the letter 'O'. The aim was to have a modern, but retro feel to the logo. For the website, the client only wanted a simple two-page site, showing their Residential and Commercial projects in a clear way. Our solution, therefore, was to display the projects across two pages and allow for a great deal of interaction between each section. Both pages allow for larger pop-ups when clicking on the thumbnails for each individual project. The site also mirrors the colour tones of the stationary.

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