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Britons trust AA, Post Office, Boots and Google more than any other brand

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By John Glenday, Reporter

April 11, 2014 | 2 min read

A new survey of Britain’s most trusted non-charity brands has named the AA, Post Office, Boots and Google as the companies we are most likely to feel at ease with.

Ben Kay, the chief executive of Rainey Kelly Campbell Roalfe/Y&R, said: “There’s been a huge amount of discussion around trust in brands in recent years and this latest BAV study shows us who the winners and the losers in the battle for trust over the recession have been. There’s a fascinating mixture of brands spanning services, retail, FMCG and technology from both UK and abroad, proving beyond doubt that trust is driven as much by how you act as what you sell.”

The survey was compiled by Rainey Kelly Campbell Roalfe/Y&R using Y&R’s in-house database, the BrandAsset Valuator (BAV) and saw 3,000 people aged between 18 and 74 quizzed to elicit whom, they were most likely to place their trust in.

The survey was conducted between the January 4th and February 7th 2014.

Top 10 brands (excluding charities and the armed forces)

AA

Post Office

Boots

Google

Johnson’s Baby

Fairy

RAC

Marks & Spencer

Dulux

Kellogg’s Corn Flakes

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