The Post Office is to stage a '24 Hour Property Challenge' exclusively within a Channel 4 ad break starting Monday 14 April.
Teaming up with Channel 4 property presenter Amanda Lamb the TV campaign features three home finance and property related challenges in a series of fast turnaround ads, with each challenge tackled in less than a day and played out within ad breaks across the week.
The activity forms part of the Post Office’s ‘Handled with Care’ marketing push which seeks to highlight its financial service offering and product range which includes mortgages and savings.
The three challenges featured have been set by members of the public, chosen from over one thousand applications via the Channel 4 website.
Of the ads, Martin George, commercial director at the Post Office, said: “The Post Office 24 hour challenger is the ideal way of demonstrating our award winning range of financial services products.”
The first spot is scheduled to air on Monday 14 April during One Born Every Minute, on Tuesday a 60 second ad will air illustrating the challenge’s progress, before a final 90 second grand reveal at 9pm. The schedule will then continue across the week with two further challenge’s progress and results running on Wednesday and Thursday and Friday and Saturday respectively.
Updates to the challenges will also feature on the Post Office’s online and social platforms as well as in Post Office branches.