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By Ishbel Macleod, PR and social media consultant

April 10, 2014 | 1 min read

The Association of Teenagers and Young Adults with Cancer (AAA Cáncer) uses the fact that young men are happy to use sites such as Chatroulette but won’t go to the doctor if they have any worries as the basis for its new campaign.

The Spanish NGO worked with VCCP Spain to create a video showing a young woman video-chatting with guys willing to flash themselves through the webcam.

She then holds up a sign stating ‘if you show your parts to millions of people, why don’t you show them to your doctor?’

This comes as Rocío Nogueroles, president of AAA Cancer, says “testicular cancer is the second most common cancer among men between 15 and 45 years old” and “95 per cent of cases detected on time can be cured without problems”.

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