Fanta urges customers to play in #Fanta100
Fanta is looking to boost engagement and awareness of the fizzy drink brand with a multi-platform marketing campaign offering experiences-to-remember prizes.
The campaign includes a TV ad set to run for five weeks on channels such as E4 and Comedy Central, as well as outdoor and experiential activity to be run throughout July and August. Fans will also be encouraged to share their playful moments online using the #Fanta100 hashtag.
Bríd Drohan-Stewart, Great Britain marketing director, said: “Fanta is an inherently playful product and play as an engine of social improvement is well established. We are all excited about this campaign as it calls on consumers to inject a little play into their daily lives, sharing the fun as they do so.
“With Easter holidays around the corner, and summer approaching, teenagers and their families will have the opportunity to enjoy, and share, the playful side of life.”
Promotional packs of Fanta will contain a code which can be registered for a chance to win the prizes, which include feeding a lion or becoming a pop star for a day.