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Argos

Argos appoints The House Worldwide to help engage customers

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By Ishbel Macleod, PR and social media consultant

April 10, 2014 | 2 min read

Argos has appointed The House Worldwide to develop above-the-line campaigns, as the retailer looks to promote its brand and its digital offering.

Argos has committed to growing its own brand portfolio to represent a third of all sales by 2018, and this is an area which the marketing network will look at, with its shopper agency, Path, to lead the work.

Philip Slade, strategy director at Path, said. “We’re really chuffed to be leading this project. The unique nature of The House Worldwide has enabled us to put together a bespoke team of experts to answer what is a challenging set of briefs.”

Argos’ other marketing agencies - CHI&Partners, Mindshare and The Communications Agency - are unaffected by this announcement.

Stephen Vowles, Argos marketing director, said: “One of our major strategic aims is to make Argos universally appealing across customer groups. Developing our own brands portfolio is a key part of this.

“We already have some very strong household names at Argos such as Chad Valley. We’re looking forward to working with The House to develop exciting campaigns which engage our customers.”

Argos is currently working on its digital first strategy.

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