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Salesforce Jeremy Waite News

Adobe’s Jeremy Waite named as new head of digital strategy at Salesforce ExactTarget Marketing Cloud


By Natalie Mortimer | N/A

April 10, 2014 | 3 min read

Salesforce ExactTarget Marketing Cloud has appointed Jeremy Waite to the newly created role of head of digital strategy, EMEA.

Jeremy Waite named head of digital strategy

Joining from Adobe, where he served as head of social strategy for EMEA, Waite has been tasked with shaping the digital strategy and also helping clients make sense of their own digital strategies.

Waite told The Drum: “Salesforce ExactTarget Marketing Cloud is the only company that can help address all those challenges that marketers face.

“This isn’t business as usual – this isn’t marketing in 2010. Things are moving so ridiculously fast it’s really, really, hard for any marketer to make sense of all that noise… a revolution is on the way and we want to change the way people do business.

He added: “We want our stuff to be best in class so that everybody else looks at us and says, ‘I want to be doing that’”.

Waite previously held the role of head of social media at Phones4U

Salesforce Jeremy Waite News

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