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By The Drum Team, Editorial

April 10, 2014 | 1 min read

Mark Jenkinson's follow up to the Super Bowl ad highlighting the Britishness of villains in Hollywood movies is more than a match for its big budget prequel. Tom Hiddlestone - who also appeared in Tom Hooper's film - pulls out all the stops as he offers a step-by-step guide to villainy that incorporates a Shakespeare recital and a lot of smouldering.

Creative Agency: Spark 44

Creative Director: Matt Page / Ryan Moore

TV Producer: Nicole Southey

Film Production: Rogue Films

Director: Mark Jenkinson

Producer: Tom Farley

Executive Producer: Charlie Crompton

Photography: Alex Barber

Editor: Kevin Palmer @ tenthree

Post Production: Big Buoy

Sound Design: Wave Studios

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