The United Nations has appointed Mother London to develop a global communications campaign to raise greater awareness of sanitation.
The new campaign will focus on sanitation as a health issue and as a human right, in addition to recognising the progress being made in many countries.
The agency will work closely with the UN Millennium Campaign (UNMC) and the UN’s Water Supply and Sanitation Collaborative Council (WSSCC) to deliver a creative concept and produce an integrated communications campaign to support the global call to action on sanitation.
“The UN were looking for an agency with global capacity, an understanding of public service campaigns and a breakthrough idea,” said Mother Global creative partner Carlos Bayala.
“From the outset we knew the concept had to be simple and adaptable to enable the greatest local impact. As we roll out the campaign in partnership with the WSSCC and UNMC, we hope we can help facilitate the rapid progress required by the Millennium Development Goals.”
The campaign will run globally in English as well as in other languages to enable as many local partners as possible to support the call to action. The campaign will be rolled out in mid 2014.