Sage launches #bagyourselfabillboard competition for small businesses

Business software and payroll provider Sage UK and Ireland is giving small businesses in the UK the chance to win a 160sqm billboard in London’s Tech City.

The #bagyourselfabillboard competition is inviting start-ups and small businesses to submit a 60-second ‘elevator pitch’ video to the website by 1 May, to be in with a chance of winning the specially designed billboard placed in East London.

Designed by OgilvyOne, the ad will appear for two weeks from 16 June to 29 June and the winning business will also receive 1,000,000 online ad impressions.

Lee Perkins, managing director of Sage UK and Ireland’s Start-up and Small Business Division, said: “We’re excited that this could be the springboard to launch Britain’s next big success story, and the winner will have a national platform and previously unimaginable exposure.

“This is a unique chance to stand out from the crowd and all you need to do is submit a 60-second video explaining why it should be you.”

Digital research by Sage, carried out by Neo@Ogilvy, found that promoting a business was the top concern for start-ups and small businesses. The study found 32 per cent of online searches related to marketing, advertising and how to get a digital presence for small firms.

Perkins added “Getting your voice heard in a crowded marketplace can be a challenge – our own research has found there are more online searches for small businesses on marketing than the likes of legislation and investment. With confidence in the economy returning, many firms will be looking at advertising and marketing as a way of expanding their business.”

The public will vote on their favourite video on the competition website, before the top 10 is then whittled down to one by a panel of Sage experts.

The billboard, which stands at 333 Old Street in Shoreditch, is owned by blowUP media.

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