Old Speckled Hen mascot Henry is set to ‘write’ a newspaper column for the Independent, The Times and The Guardian, as part of a campaign promoting the Greene King beer.
The campaign by Grey London comprises four TVCs, four radio spots and four print executions, each focused around a different event in the calendar, with the first looking at Easter.
The first print ad will state ‘Visiting the mother-in-law this Easter? Perhaps a bottle of something scented will help keep things amicable’.
Simon Brotherson, creative director at Grey London, said: “With our new work on Old Speckled Hen we hope to have made the already popular brand spokesman Henry even closer to the ale drinker. We've sharpened his wit, and offered his wry take on key drinking occasions. The brands future is certainly looking bright eyed and bushy tailed.”
The TV ads, which will see Henry voiced by the comedian Simon Evans, and will include strapline ‘Seek out something different’.
The year long deal for columns in the three newspapers will look to be topical, in the tone of the ‘British Eccentric’. The copy will be written throughout the year by Grey in collaboration with Simon Evans.
Dom South, marketing director at Greene King said: “Old Speckled Hen is an iconic brand with a distinctive personality. Research shows it continues to be the ale most drinkers want to see on the shelf in the supermarkets. Henry the fox is the ideal symbol of both the beer’s rich past and its bright future, with an eccentricity and humour that appeals to beer drinkers.”