Piper-Heidsieck has appointed Together to handle its Cannes 2014 film festival promotion, following a three-way pitch.
The on-trade promotion, in association with the world-famous Cannes film festival, will see customers given the chance to enter a £750 movie-star gift bag giveaway with every glass or bottle of Piper-Heidsieck.
Together founder Jonathan Turner said: “We’re very proud to have been picked from three agencies on the strength of our creative work. We have an extensive back catalogue of drinks brands that we’ve created engaging, successful campaigns for – even within the notoriously tight constraints of alcohol advertising – and we’re delighted to add Piper-Heidsieck to the list.”
The promotion will take place this month at upscale venues such as the Searcys St Pancras Grand champagne bar at St Pancras International Station.