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Kissed by Mii self-tanning range news make-over by Pearlfisher


By Ishbel Macleod, PR and social media consultant

April 8, 2014 | 1 min read

The new tanning range from Gerrard International, Kissed by Mii, has launched with packaging designed by Pearlfisher London.

Kissed by Mii looks to offer a sophisticated, calm and reassuring experience, in a celebrity saturated world where tanning can be seen as complex, frenetic and full of potential disaster.

“When done well and with consideration, a tan makes us feel like we are a better version of our natural selves. Therefore, Kissed by Mii needed to bring to life the positive and emotionally enriching experience that reflects the feeling we have when we’re tanned - making consumers feel great from the inside out,” explained Sarah Cattle, Pearlfisher creative director.

Pearlfisher handled brand strategy, naming, tone of voice, identity, graphic and structural packaging and marketing collateral for the launch.

The packaging looks to communicate clear brand messaging for the three simple stages to ‘prepare’, ‘bare’ and ‘care’ for skin.

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