Internet and home shopping catalogue retailer JD Williams has appointed ZPR to handle PR activity.
The specialist retail and fashion agency will work with the company’s newly appointed director of global communications, Ed Watson, and in-house marketing team to promote its autumn/winter 2014 range.
Zaria Pinchbeck, managing director at ZPR, said: “We look forward to working with Ed and the team to help JD Williams create an authoritative buzz, awareness and respect in the fashion world for what is a truly inclusive brand, yet currently a relatively unknown one in the media, in spite of its vast and loyal customer base.”
The 140-year-old retail company is part of the N Brown Group and has more than two million customers and 4,000 employees.
