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Industry Appointments

Frog Bikes appoints Brandnation to raise brand awareness in UK

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By Natalie Mortimer, N/A

April 7, 2014 | 2 min read

Children’s bike manufacturer Frog Bikes has appointed Brandnation to build its UK consumer media profile as it aims to become a mainstream brand.

The British-based company has tasked Brandnation with developing consumer awareness in addition to supporting planned promotional initiatives including a schools programme.

Shelley Lawson, managing director, Frog Bikes commented: “Parents and kids love our products and we have exciting and ambitious growth plans both in the UK and worldwide.

We have identified brand awareness as a key factor in our growth and we have appointed Brandnation for their expertise in the cycle area and to help us build our mainstream awareness quickly and effectively.”

Frog Bikes produces light-weight aluminium bikes designed specifically for younger riders and has an increasing presence throughout Europe and internationally.

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