Emeli Sandé, Jessica Ennis-Hill and Laura Bailey announced as faces of Fashion Targets Breast Cancer campaign
Olympic champion Jessica Ennis-Hill, singer Emeli Sandé and model Laura Bailey have been announced as the faces of Breakthrough Breast Cancer's 2014 Fashion Targets Breast Cancer poster campaign.
From today, images of the three –shot by Simon Emmett – will feature on billboards nationwide in a ‘fashion-forward call-to-arms’, urging the nation to buy something from this year’s Fashion Targets Breast Cancer collection and ‘Wear Your Support’ for the cause.
Proceeds from the sale of specially designed products from a host of high street retailers, including M&S, River Island, Warehouse and Topshop, will fund Breakthrough Breast Cancer’s charity work.
Breakthrough Breast Cancer’s partnerships senior manager, Katherine Price, said: “We’re so honoured to have Jessica, Laura and Emeli fronting this year’s campaign; strong, inspirational and stylish, they represent the Fashion Targets Breast Cancer ethos through and through, and are standing up for the 1,000 women who still die every month in the UK from breast cancer.
“It is only through their support, and the support of our fantastic retailers, who are so generous with their time, money and expertise, that Fashion Targets Breast Cancer continues to be such a success year on year.”
The fashion collection includes summer dresses and swimwear, with prices ranging from £2 to £85. Each piece carries a minimum 30 per cent donation to Breakthrough’s work.