Delia Bushell appointed MD of BT TV & Sport
Delia Bushell has been named incoming managing director of BT TV and Sport when she joins the telecoms giant in July, reporting directly to BT consumer chief executive John Petter.
The appointment will hand responsibility for developing the BT TV platform and BT Sport offer to Bushell, including the development and acquisition of content
Bushell said: “BT is shaking up the UK TV market and I am thrilled to be joining at such an exciting time. Sport may have grabbed the headlines recently but the opportunity is far broader and I look forward to working with the team to build on the successes to date."
Petter added: “Delia has an excellent track record of delivery and is an experienced top class executive. She helped Sky build a formidable triple play base and I am sure she will help us to build on our strong success with BT TV and Sport.”
Bushell is currently chief commercial officer at Sky Italia where she oversees marketing and sales for its €2.5bn residential business.