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Catriona Woodward to head British Airways digital marketing team


By John Glenday, Reporter

April 7, 2014 | 2 min read

British Airways has named Catriona Woodward as its new head of its digital marketing and social media, reporting directly to the airlines head of brand engagement, Hamish McVey.

The role will see Woodward tasked with shaping and creating content for the brands social media output which has been praised for a number of innovative campaigns including an interactive ‘look up’ billboard advert that used real time data to track over flying aircraft.

This followed BA’s #RaceThePlane promotion which saw a Dreamliner aircraft virtually race against a plane fuelled by tweets, earning it a ‘most innovative’ campaign award from Twitter.

Woodward said: “I’ve always admired the way that British Airways engages with its customers, and am delighted to be joining their successful team. I look forward to the exciting challenges ahead, continuing to enhance the customer journey and producing engaging campaigns for our online platforms.”

Woodward joins BA from PZ Cussons Beauty where she served as global senior digital manager for the hair brand ‘Fudge’. Prior to that she was online controller at BSkyB for the Republic of Ireland and managed ecommerce and self-serve websites for TalkTalk.

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