By The Drum Team | Editorial

April 7, 2014 | 1 min read

WCRS debut work for B&Q has ordinary people being empowered by the DIY chain as they suddenly recognise that they "have the power" to get things done. Good as it is - and it is good - we have to question whether it has any more potential than the excellent work by other agencies that ultimately wasn't good enough as far as someone at B&Q was concerned.

Creative Agency: WCRS

Creative Director: Ross Neil

Creative: Jane Briers / Dave Cornmell / Eliot Liss

Account Team: Matt Edwards / Megan Armitage / Richard Williams

TV Producer: Chantelle Bloom

Film Production: HSI London

Director: Olly Williams

Producer: Simon Monhemius

Editor: Leo King @ Stitch

Post Production: Absolute Post

Sound Design: Munzie Thind @ Grand Central

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B&Q Retail UK

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WCRS is a creative agency combining over 30 years of brand building expertise with the ability to execute ideas in any channel.

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