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By The Drum Team | Editorial

April 7, 2014 | 1 min read

WCRS debut work for B&Q has ordinary people being empowered by the DIY chain as they suddenly recognise that they "have the power" to get things done. Good as it is - and it is good - we have to question whether it has any more potential than the excellent work by other agencies that ultimately wasn't good enough as far as someone at B&Q was concerned.

Creative Agency: WCRS

Creative Director: Ross Neil

Creative: Jane Briers / Dave Cornmell / Eliot Liss

Account Team: Matt Edwards / Megan Armitage / Richard Williams

TV Producer: Chantelle Bloom

Film Production: HSI London

Director: Olly Williams

Producer: Simon Monhemius

Editor: Leo King @ Stitch

Post Production: Absolute Post

Sound Design: Munzie Thind @ Grand Central

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B&Q Retail UK

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WCRS is a creative agency combining over 30 years of brand building expertise with the ability to execute ideas in any channel.

The resulting talent base is an eclectic mix of specialists working seamlessly together to execute brand ideas everywhere from TV to Twitter, online to mobile, games to music downloads.

Our mission has always been to create work people care about. And this is now more important than ever.

In a digital age people avoid what they don’t like and amplify what they do. So our aim is to create engagement in whatever form it takes. To create things that people love, choose to interact with and even spend money on.

Find out more

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