WCRS debut work for B&Q has ordinary people being empowered by the DIY chain as they suddenly recognise that they "have the power" to get things done. Good as it is - and it is good - we have to question whether it has any more potential than the excellent work by other agencies that ultimately wasn't good enough as far as someone at B&Q was concerned.
Creative Agency: WCRS
Creative Director: Ross Neil
Creative: Jane Briers / Dave Cornmell / Eliot Liss
Account Team: Matt Edwards / Megan Armitage / Richard Williams
TV Producer: Chantelle Bloom
Film Production: HSI London
Director: Olly Williams
Producer: Simon Monhemius
Editor: Leo King @ Stitch
Post Production: Absolute Post
Sound Design: Munzie Thind @ Grand Central
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