BBC Cheryl Cole Twitter

Jermain Jackman also social winner of The Voice, racking up 61% of mentions


By Ishbel Macleod, PR and social media consultant

April 6, 2014 | 1 min read

Christina Marie was set to win The Voice in the week running up to yesterday’s finale, based on social discussion, research from social marketing firm Spreadfast has found.Marie accounted for 39 per cent of the conversation on the run up to last night’s show, but on the night Jermain Jackman accounted for 61 per cent of mentions – despite only garnering 15 per cent of conversation during the week.The boost in conversation for the 19-year-old may have come as Cheryl Cole called his mentor live on the show to praise Jackman, saying that he was ‘amazing’.

On the night, Marie only accounted for 21 per cent of mentions, while fellow finalists Jamie Johnson and Sally Barker accounted for 12 and six per cent, respectively.
BBC Cheryl Cole Twitter

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