Ve Interactive acquires adGENIE to enhance its e-commerce conversion platform

Ve Interactive, the multinational e-commerce conversion specialist, has completed a multi-million pound acquisition of adGENIE, a prospecting and retargeting advertising solution provider.

adGENIE’s systems deliver precisely targeted adverts to prospective customers based on a range of behavioural, contextual and demographic data, ensuring maximum ROI for website owners.

The adGENIE solutions will integrated into the Ve Platform and augment Ve’s cross channel capabilities to include ad delivery, dynamic prospecting and retargeting. The VePlatform already houses a portfolio of award-winning re-engagement apps that drive incremental growth by reducing bounce rate, increasing customer engagement and minimising website abandonment.

David J. Brown, co-founder and CEO of Ve, said: “This landmark integration will provide our clients with a consolidated dashboard view of these complementary disciplines and deliver unparalleled insight into customer journeys.”

Guy Sneesby, co-founder and managing director at Ve, added: “Like Ve, adGENIE is built on the philosophy that driving incremental revenue is of paramount importance. This acquisition will ensure that our powerful criteria-filtering capabilities can now be applied to adGENIE’s solutions, generating even greater ROI.”

The enhanced Ve offering will now be extended across Ve’s 3,500 global client base.