Advertising

Telefonica partners with JCDecaux to bring connectivity to outdoor ads and self-service bikes

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By Natalie Mortimer | N/A

April 4, 2014 | 3 min read

Telefónica has partnered with JCDecaux, producer of outdoor communications and self-service bicycles, for the development of a new range of smart machine-to-machine (M2M) powered solutions for urban environments.

Telefónica’s M2M technologies will bring enriched connectivity and new digital features and experiences to JCDecaux’s municipal information devices, digital screens and self-service bicycle stations in Europe and South America.

Telefonica partners with JCDecaux

José Luis Gamo, CEO Multinational Business Unit of Telefónica Global Solutions said: “This agreement with JCDecaux will allow us to provide M2M services internationally to the world’s leader outdoor advertising companies.

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“Our solution will be available on a wide range of platforms, such as street furniture, self-service bike stations or digital screens, which represents a significant step forward in solutions for urban environments managed by our corporate and multinational customers.”

According to research by the GSMA, the association of mobile operators, there are more than four million active M2M cards in France with an estimated 20 billion objects connected by 2020.

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