Groupon unveils first TV ad in US for three years
Groupon has launched its first TV ad in the US since Super Bowl 2011, when its parody of celebrity charity endorsements led to controversy.
Created by Victors & Spoils, the new campaign is set to launch on 7 April in six markets: Atlanta, Buffalo, Detroit, Minneapolis, Nashville and San Francisco, and shows people using the Groupon mobile app to buy and instantly get their deal – from rock climbing and getting flying lessons to trying sushi.
Both 60 and 30-second versions of the ad are set to run, both promoting the search functionality of the app.
Spark handled the media buy for the campaign.
In 2011, Groupon’s Super Bowl ads saw celebrities such as Liz Hurley, Cuba Gooding Jr. and Timothy Hutton comment on issues such as the struggles of the Tibetan people, before showing them eating at a Tibetan restaurant as part of a Groupon deal. The rainforest and whales were also discussed in the ads.