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By Angela Haggerty | Reporter

April 4, 2014 | 1 min read

B&Q is launching a £10m campaign to encourage consumers to spend their Easter picking up on their home improvement and DIY jobs.

The campaign is the first for B&Q by WCRS and the 60” TV commercial was directed by Olly Williams of HSO London. It will be supported by 30” executions promoting B&Q products.

Chris Moss, customer and marketing director at B&Q, said: “At the heart of the advert is the iconic orange apron, something all our staff proudly wear, and which symbolises the ‘can do’ attitude the brand encourages people to ‘unleash’ towards their DIY projects.”

Media planning and buying was handled by MEC.

B&Q News UK

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WCRS is a creative agency combining over 30 years of brand building expertise with the ability to execute ideas in any channel.

The resulting talent base is an eclectic mix of specialists working seamlessly together to execute brand ideas everywhere from TV to Twitter, online to mobile, games to music downloads.

Our mission has always been to create work people care about. And this is now more important than ever.

In a digital age people avoid what they don’t like and amplify what they do. So our aim is to create engagement in whatever form it takes. To create things that people love, choose to interact with and even spend money on.

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