B&Q is launching a £10m campaign to encourage consumers to spend their Easter picking up on their home improvement and DIY jobs.
The campaign is the first for B&Q by WCRS and the 60” TV commercial was directed by Olly Williams of HSO London. It will be supported by 30” executions promoting B&Q products.
Chris Moss, customer and marketing director at B&Q, said: “At the heart of the advert is the iconic orange apron, something all our staff proudly wear, and which symbolises the ‘can do’ attitude the brand encourages people to ‘unleash’ towards their DIY projects.”
Media planning and buying was handled by MEC.