OgilvyOne UK has picked up the global account for serviced office brand Regus.
The appointment brief requires OgilvyOne to develop and implement the brand’s customer engagement strategy.
“The world of work is changing and Regus is leading the way in helping businesses of all sizes use flexible working to improve productivity and be more successful”, said Rick Vlemmiks, Regus’ CMO.
“Demand for our services is strong, especially from large corporates, and we are growing rapidly to satisfy it.
“OgilvyOne has a pivotal role to play in helping us realise our ambitions.”
The brief includes marketing communications, and The Drum understands that Regus plans to expand into shopping centre and motorway service station outlets.