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P&O seeks new creative agency to lead ‘different’ strategy

Travel brand P&O has confirmed that it is seeking a new lead creative agency.

P&O said the new agency was being sought to implement what the group said was a ‘different’ strategy.

Incumbent agency Designate has been dropped for its failure to have a “strong continental presence”.

“The reasons for change are that our strategy is different going forward and there is a focus on growing our business, as well as the need to consolidate the amount of agencies that we work with to have a more integrated marketing approach,” said Sarah Rosier, P&O head of marketing.

The new agency will have responsibility for direct marketing, digital strategy, data analysis, SEO and creative strategy.

Incumbent agencies Havas, iCrossing and R3 - who work on media, SEO and database respectively -are all unaffected by the review.

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