Hyundai Motor UK has today launched two new films, with the aim of explaining the key attributes of Hyundai’s latest product range in a way different to a the traditional brochure format.
Created by Red Bee Media, the content lets the viewers hear the inner thoughts of a potential buyer as a member of dealership staff talks to them about one of two new Hyundai models.
Andrew Cullis, marketing director of Hyundai UK, said: “We aim to offer consumers something a bit different from the norm with these videos. We wanted them to be educational and informative, but above all else, entertaining. Creating content that consumers can engage with during their purchase journey will helps us to stand out from the crowd - hopefully ensuring that we end up on their list of car brands to consider.”
This campaign is part of Hyundai’s comprehensive digital strategy, which looks to address the demands of today’s connected customers.
Writer and director, Ollie Parsons of Red Bee, explained: “We treated it like a sitcom not an ad, writing and producing it as you would any other TV comedy. This isn’t only about making the audience laugh; it is also about quickly engaging them with the story and establishing the characters.”