Coca-Cola has appointed Citypress to handle trade PR in Britain.
The agency will support major campaigns for Coca-Cola brands such as Diet Coke, Coke Zero, Fanta, Dr Pepper and Sprite, and for franchise brands Monster, Capri-Sun and Appletiser.
Charles Tatterall, Citypress chief executive, said: “We will be helping Coca-Cola Enterprises to build on its category leadership position and showcase both its market innovations and the support it provides to retail and licences customers of all sizes.”
Citypress will also help the company promote its activity as a sponsor of the Fifa World Cup 2014 in UK supermarkets, convenience stores and pubs.
Coca-Cola this week revealed more information about its planned marketing activity for Brazil 2014.