Public Relations

Coca-Cola appoints Citypress to handle British trade PR

By Angela Haggerty | Reporter



account win article

April 3, 2014 | 2 min read

Coca-Cola has appointed Citypress to handle trade PR in Britain.

The agency will support major campaigns for Coca-Cola brands such as Diet Coke, Coke Zero, Fanta, Dr Pepper and Sprite, and for franchise brands Monster, Capri-Sun and Appletiser.

Appointment: Citypress will handle PR in the UK

Charles Tatterall, Citypress chief executive, said: “We will be helping Coca-Cola Enterprises to build on its category leadership position and showcase both its market innovations and the support it provides to retail and licences customers of all sizes.”

Citypress will also help the company promote its activity as a sponsor of the Fifa World Cup 2014 in UK supermarkets, convenience stores and pubs.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Coca-Cola this week revealed more information about its planned marketing activity for Brazil 2014.

Public Relations

Content created with:

We are the principal communications advisor for many of Britain’s biggest and best-loved companies and brands, providing full service public relations support at all levels, from our board of directors and commercial teams to marketing departments and press offices.

Find out more

More from Public Relations

View all


Industry insights

View all
Add your own content +