Canadian agencies partner up to raise awareness for testicular cancer with waxing challenge
Canadian ad agencies Crush and BBDO joined forces to help raise awareness for testicular cancer by hosting a party and challenging the attendees to get waxed in order to bring the issue to the fore.
A total of 20 brave men were willing to put themselves in the spotlight for the cause.
With testicular cancer the most prevalent form of cancer for males between the ages of 15-29 the comical video of the men’s reactions to being waxed hopes to raise awareness of the disease, which is curable if caught early enough.