Beats Music hires Pepsi’s Bozoma Saint John as first marketing chief

By Jessica Davies | News Editor

Beats By Dr. Dre

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Beats by Dre article

April 3, 2014 | 2 min read

Beats Music has hired Pepsi’s Bozoma Saint John as its first marketing chief.

Bozoma, who was formerly director of music and entertainment marketing at PepsiCo, will take up her new role as senior VP and head of global marketing on 14 April, reporting to CEO Ian Rogers.

Saint John will head up all Beats Music marketing initiatives from brand and performance marketing to collaborations with AT&T, Target and Beats Electronics.

Her remit will also include running strategic marketing initiatives to “earn and nurture” true consumer brand recognition, loyalty and equity, driving Beats Music’s place at the forefront of pop culture, according to the company.

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“Boz’s passion for music and experience working directly with artists on behalf of a powerful international brand makes her a perfect fit for Beats Music,” Rogers said. “We’re fortunate to have her on our team,” said Rogers.

During her time at Pepsi-Cola, she generated celebrity endorsements from Kanye West, Nicki Minaj, Eminem, Katy Perry and Michael Jackson and managed brand integrations with media juggernauts like the Super Bowl, Grammy Awards, MTV VMAs, and CMA Awards.

Beats Music debuted as a $10 per month subscription music service in January, and according to Bloomberg signed up about a 1,000 paying subscribers a day within the first month.

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