Andy Murray’s management company unveils brand identity

Andy Murray’s new management company, 77, has unveiled its identity with Aesop.

Appointed in 2013 following a competitive pitch between eight agencies, Aesop used seven seven’s to create a circular star-like constellation – referencing the agency’s commitment to managing ‘star’ talent in the future – while two of the numbers are highlighted in yellow.

“We strove to create an expressive identity” said Dan Calderwood, design director at Aesop “with a nod to ‘corporate’ that captures Andy’s energy and dynamism whilst reinforcing and celebrating the significance of the number 77”.

The identity is set to feature on all ’77 Management’ collateral including website, letterhead and business cards.

The management company got its name through the fact that Murray won Wimbledon on 7 July, and it was 77 years since the tournament was last won by a Brit.

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