Programmatic firm MediaMath names Dave Reed as managing director EMEA

By Angela Haggerty | Reporter



appointments article

April 2, 2014 | 2 min read

Programmatic technology firm MediaMath has appointed Dave Reed as managing director for EMEA.

Reed, who has been at the company for six years, moves from his SVP strategic solutions role in the US to take up the London position.

Erich Wasserman, who was appointed chief revenue officer at MediaMath in January, said: “David has unprecedented, far-reaching expertise, and has been central in helping clients to understand how MediaMath’s technology enables them to grow their business in deeper and more effective ways.

Appointment: Dave Reed

“With the digital advertising market predicted to grow exponentially over the next few years, we are delighted that Dave is leading our business in the region.”

Reed added: “We are seeing a surge in both the scale and significance of programmatic technology to enterprises across EMEA, and MediaMath is at the helm of this expansion.”

Before joining MediaMath, Reed spent 10 years working in digital marketing, e-commerce and software development.

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MediaMath helps the world's top brands deliver personalized digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use our demand-side platform every day to launch, analyze, and optimize their digital advertising campaigns across display, native, mobile, video, audio, digital out of home, and advanced TV formats. Founded in 2007 as a pioneer in "programmatic" advertising, MediaMath is recognized as a Leader in the Gartner 2020 Magic Quadrant for Ad Tech and has won Best Account Support by a Technology Company for two years in a row in the AdExchanger Awards.

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