Former Heineken global strategy director works with SomeOne to develop low alcohol beer idea
Former Heineken director of global strategy and now founder of Greyhound Drinks John Hunt has been working with SomeOne to create a new idea for beer.
SomeOne co-founder, David Law, explained: “John had produced a low alcohol recipe for a lager that combined natural berries, fruit, herbs spices and minerals into a new product category. The taste is subtle, with hints of cucumber and elderflower and it’s ‘sparkling’ rather than ‘high fizz’. It has the complexity of a Pimm’s, but the lightness of a mexican lager, but most of all – it is very, very refreshing.
“So we had a drink that was different and tasted great but who was it for? Was it a flavoured beer? A health drink? An energy drink? Our friends at Red Spider had helped John find a few potential areas of interest and we began by quickly prototyping rough designs and names within those areas to see what developed.”
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