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Alzheimer’s Society appoints Lida for direct and digital fundraising

Alzheimer’s Society has appointed Lida to creating a series of campaigns that aim to increase the acquisition of new supporters and grow its mass participation events.

Appointed following a competitive pitch managed by Freestyle Marketing, Lida will now begin its work with an acquisition campaign to secure increased support.

Jon Bodenham, fundraising director of Alzheimer’s Society, commented on the hire: “Dementia is arguably the largest health issue we currently face as a society; however charitable support does not currently reflect this. LIDA’s direct and digital reputation and experience in developing and delivering effective, strategic campaigns speaks volumes and we were impressed by their understanding of our challenge.”

The appointment comes as the dementia charity looks to increase its direct fundraising and boost its digital presence.

Matthew Heath, chairman and chief strategy officer of Lida, added: “There are currently 800,000 people affected by dementia in the UK and by 2021 there will be over a million people with the disease. This is a staggering statistic which confirms that dementia is everyone’s business. At Lida we’re confident that we will deliver a deep customer engagement strategy that in turn will help improve the lives of people with dementia.”

Alzheimer’s Society holds events such as the Memory Walk to help raise awareness and funds.

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