By Angela Haggerty | Reporter

The Market Creative

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article

April 1, 2014 | 2 min read

Plumbworld’s first marketing campaign with The Market Creative is aiming to set the online bathroom retailer apart from its “bubble-bath” competition.

The ‘We Love to Say No’ campaign promotes Plumbworld’s lack of retail park space and sales staff as a cost saver which allows it to focus on delivering big brands at lower prices for customers.

James Hickman, managing director at Plumbworld, said: “We don’t have sparkly showrooms, a troop of sales staff or huge marketing budget, and we take a no-nonsense approach to business, so the kind of formulaic campaign that shows people taking bubble baths or cascading showers just wouldn’t be a true reflection of what we’re about.

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“We’ve spent decades developing relationships with top brands like Mira and Triton so we can offer leading products at the best prices, and the campaign does a great job of communicating this idea.”

Caroline Finch-Denham, account director at The Market Creative, added: “’We Love to Say No’ is all about simplicity, making the product the focal point and showing off beautiful form to great impact. The message is straight-forward and easy to understand, so wholly reflective of the brand.”

The 30-second TV ad will run nationally on satellite channels, and print ads will appear in titles such as Ideal Home, Homes & Gardens and The Sunday Times’ Stella.

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