The Drum Awards for Marketing - Extended Deadline

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By Angela Haggerty, Reporter

April 1, 2014 | 2 min read

Plumbworld’s first marketing campaign with The Market Creative is aiming to set the online bathroom retailer apart from its “bubble-bath” competition.

The ‘We Love to Say No’ campaign promotes Plumbworld’s lack of retail park space and sales staff as a cost saver which allows it to focus on delivering big brands at lower prices for customers.

James Hickman, managing director at Plumbworld, said: “We don’t have sparkly showrooms, a troop of sales staff or huge marketing budget, and we take a no-nonsense approach to business, so the kind of formulaic campaign that shows people taking bubble baths or cascading showers just wouldn’t be a true reflection of what we’re about.

“We’ve spent decades developing relationships with top brands like Mira and Triton so we can offer leading products at the best prices, and the campaign does a great job of communicating this idea.”

Caroline Finch-Denham, account director at The Market Creative, added: “’We Love to Say No’ is all about simplicity, making the product the focal point and showing off beautiful form to great impact. The message is straight-forward and easy to understand, so wholly reflective of the brand.”

The 30-second TV ad will run nationally on satellite channels, and print ads will appear in titles such as Ideal Home, Homes & Gardens and The Sunday Times’ Stella.

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