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Flybe unveils brand refresh, urging public ‘to think minutes not miles’


By Ishbel Macleod, PR and social media consultant

April 1, 2014 | 2 min read

Flybe has unveiled a major new brand campaign, which looks to portray the brand as a better and quicker to travel than taking the same route by road and rail.

The company refresh is being rolled out in three phases, supported with a multi-channel marketing campaign across advertising, PR and social.

Paul Simmons, Flybe’s chief commercial officer, said: “Our brand refresh is a significant step forward for us as we move to become the UK’s local airline of choice. We want to be the airline that gives customers a quality airline experience that they will remember – and then come back for more. This is why we have unveiled our world-first Flybe 60:60 Guarantee - a promise to be accountable for delays that are within our control.”

As part of the idea that Flybe is quicker than rail, the TV campaign will also encourage users ‘to think minutes not miles’.

This first of three phases of Flybe’s bold refresh also includes a new-look website and rebranded ticket options stating exactly what they offer: ‘Just Fly’ replaces ‘Essentials’; ‘Get More’ is the previous ‘New Economy’ and ‘All In’ is the former ‘Plus’ ticket choice.


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