Costa Bingo seeks agencies for TV marketing campaign pitch
Costa Bingo is seeking agencies to pitch for the next stage of its TV advertising campaign.
Pitch: The Costa Bingo account is up for grabs
The campaign will air in September and follow Costa Bingo’s recent £10m TV campaign, fronted by former Spice Girl Mel B. The brand launched in 2009 and quickly became popular with users through its offer of free bingo.
Agencies will be required to handle all concept, scripting, creative, co-production and management of the brand’s TV marketing campaigns and strategy. The process is being handled by Jet Management.
The deadline for the proposals is 5pm on 21 April 2014. The winning bidder will be announced no later than 7 May 2014. For further information and the full RFP, please contact: christian@costabingo.com