You may have noticed that it is 1 April (are we really a quarter of the way through the year already?) and there have been some strange announcements. Here is a roll-call of some of the April Fools campaigns that made us snigger.
Apple has made a new acquisition. So far, so realistic. Until you get to the line: "As part of the deal, Apple made a commitment to produce the most replaceable electronic devices and personal computers on the market."
Formula One will test a new steering wheel in Bahrain that allows drivers to send tweets during the race.
Say hello to the Cudl, the 7-inch HD tablet system based on the award-winning Hudl. Think like a cup-and string, allowing couples to snuggle up while watching separate shows.
Named after the Roman God of Desire, GROUPiD’s arrows will aim for those who seek not just true love, but a true bargain as well. Via a geo-data algorithm, users will be matched with people nearby based on their similar purchase history, effectively bridging the gap between romance, convenience, experiences and fun dates in one fell swoop. Over 1000 have signed up already...
Virgin Active today unveiled revolutionary smart technology to help people of Britain tone their bottoms...by creating pants with a pedometer.
How many times have you had a beer and thought 'gosh, this flavour would be better if the bottle was made of wood, not glass? Innis & Gunn solve this dilemma with hand-made oak bottles.
YouTube has suggested the big trends of 2014 in a video, and invites users to stay ahead of the curve by filming their own versions now. Fancy a ‘Glub Glub Water Dance’, flash-mob divorces or kissing dad video? You've come to the right place...
Ocado: world's largest tablet
Ocado Technology today launches the world’s largest tablet, the category defining 42” sLablet. It even features image stabilisation so muscle spasms induced by holding the sLablet don’t ruin users’ selfies.
Warbutons: sandwiching the gerkin
Let's face it...the London skyline is a bit boring. So Warburtons has shared its expansion plans for offices ‘sandwiching’ the Gherkin
AXA Business Insurance: Superhero insurance
How do the superheroes who don't have the money of Batman afford healthcare after they've been up against a big bad? AXA has thoughtfully come up with an option for this as it launches superhero insurance.
Boost Energy Drinks: energy shampoo
Tired, flat hair? Built on the success of its range of energy drinks, Boost has created a new shampoo range. Not only does it clean your hair, it allows extra energy to soak into your brain through your hair follicles and helps rev you up for the day.
Ikea: LONE chair
Good news for singles. Our new LÖNE singleton dining table comes with a mirror, perfect for those times you wished you had someone to eat with at home.
VO5: steak shampoo, chips conditioner
If men have Lynx to make them smell irresistible, what do women have? VO5 has the answer, with its steak scented shampoo and chip smelling conditioner.Warning: you may eat your own hair in extreme moments of hunger.
Mini: brewing up a new car
Forget electric cars, Mini has the newest and most eco-friendly option: cars that run on tea, and can cover 40 miles in a single cup.This revolutionary new model, which is available in a variety of colours including ‘Chamomile Yellow’, ‘Red Bush’ and ‘Earl Grey’, is expected to cause a real stir in the motor industry
Churchill: dog food
Oooh, yes! Churchill has launched a range of no-nonsense dog food called Doggy Din-Dins by Churchill, which include products such as ‘Sausage in a can’ and ‘Slipper flavoured biscuits’
Highland Spring: Spring Step
The patented design of these new trainers from Highland Spring fills the heels with our Sparkling spring water, providing a cushion of bubbles that help to spring your feet off the ground as you run.
Dominos: edible box
Introducing the world's first 100 per cent edible pizza box from Dominos, perfect for dunking in your Garlic and Herb dip.
BMW: making slow drives faster
With BMW’s latest innovation, the Force Injection Booster, you can now experience the exhileration of the Autobahn on the school run
Chupa Chups: diamond lolly
Parents ever said "you'll break your teeth on that lolly?" Well, they're be right in this case... Chupa Chups unveils diamond, ruby and emerald lollypops.
Crystal Ski: onesie
Forget polo shirts...Crystal Ski has replaced the uniform for staff with a onesie.
Fitsme: Harry Styles tells you you're beautiful
Fits.me’s photo-accurate virtual fitting room now has a new feature: celebs telling you how you look. From Harry Styles from One Direction, singing “That's what makes you beautiful!” to Obi Wan Kenobi, telling you “This is not the fit you’re looking for.”
Malibu: Taste of Summer
Malibu has been working hard with AnalogFolk to create a revolutionary, innovative, breakthrough (you get the picture) to manipulate the standard touchscreen technology found in all smartphones to stimulate your taste buds and send specific flavour signals to your brain, letting you taste cocktails directly through your phone. The acceptable way to have a tipple at 11am.
Spitfire Ale: wireless-enabled bottles
Spitfire Ale has now become enabled with #wirefire - a wireless-enabled bottlecap chip. Well, it sorts out any pubs that don't have Wi-Fi...
Google Maps: Pokémon Challenge
The Google Maps team has launched a new Pokémon Challenge. By clicking 'start' on the Pokemon ball while in Google Maps, you can find and collect nearby Pokemon.
And last but not least...The Drum: #shabbycab
The Drum towed a taxi with the name of two of its rival titles
(Marketing Week and Campaign) around London this morning, as part of Advertising Week Europe.