April Fools: Apple acquisition, steak shampoo, tablet for couples, pedometer pants and more...
You may have noticed that it is 1 April (are we really a quarter of the way through the year already?) and there have been some strange announcements. Here is a roll-call of some of the April Fools campaigns that made us snigger.
ifixit: Apple acquisition
Red Bull: tweeting dashboard
GroupON: dating service
Virgin Active: smartie pants
Innis & Gunn: oak bottles
YouTube: Viral trends
YouTube has suggested the big trends of 2014 in a video, and invites users to stay ahead of the curve by filming their own versions now. Fancy a ‘Glub Glub Water Dance’, flash-mob divorces or kissing dad video? You've come to the right place...Ocado Technology today launches the world’s largest tablet, the category defining 42” sLablet. It even features image stabilisation so muscle spasms induced by holding the sLablet don’t ruin users’ selfies.Let's face it...the London skyline is a bit boring. So Warburtons has shared its expansion plans for offices ‘sandwiching’ the GherkinHow do the superheroes who don't have the money of Batman afford healthcare after they've been up against a big bad? AXA has thoughtfully come up with an option for this as it launches superhero insurance.Tired, flat hair? Built on the success of its range of energy drinks, Boost has created a new shampoo range. Not only does it clean your hair, it allows extra energy to soak into your brain through your hair follicles and helps rev you up for the day.Good news for singles. Our new LÖNE singleton dining table comes with a mirror, perfect for those times you wished you had someone to eat with at home.If men have Lynx to make them smell irresistible, what do women have? VO5 has the answer, with its steak scented shampoo and chip smelling conditioner.Warning: you may eat your own hair in extreme moments of hunger.Forget electric cars, Mini has the newest and most eco-friendly option: cars that run on tea, and can cover 40 miles in a single cup.This revolutionary new model, which is available in a variety of colours including ‘Chamomile Yellow’, ‘Red Bush’ and ‘Earl Grey’, is expected to cause a real stir in the motor industryOooh, yes! Churchill has launched a range of no-nonsense dog food called Doggy Din-Dins by Churchill, which include products such as ‘Sausage in a can’ and ‘Slipper flavoured biscuits’The patented design of these new trainers from Highland Spring fills the heels with our Sparkling spring water, providing a cushion of bubbles that help to spring your feet off the ground as you run.Introducing the world's first 100 per cent edible pizza box from Dominos, perfect for dunking in your Garlic and Herb dip.With BMW’s latest innovation, the Force Injection Booster, you can now experience the exhileration of the Autobahn on the school runParents ever said "you'll break your teeth on that lolly?" Well, they're be right in this case... Chupa Chups unveils diamond, ruby and emerald lollypops.Forget polo shirts...Crystal Ski has replaced the uniform for staff with a onesie.Fits.me’s photo-accurate virtual fitting room now has a new feature: celebs telling you how you look. From Harry Styles from One Direction, singing “That's what makes you beautiful!” to Obi Wan Kenobi, telling you “This is not the fit you’re looking for.”Malibu has been working hard with AnalogFolk to create a revolutionary, innovative, breakthrough (you get the picture) to manipulate the standard touchscreen technology found in all smartphones to stimulate your taste buds and send specific flavour signals to your brain, letting you taste cocktails directly through your phone. The acceptable way to have a tipple at 11am.Spitfire Ale has now become enabled with #wirefire - a wireless-enabled bottlecap chip. Well, it sorts out any pubs that don't have Wi-Fi...The Google Maps team has launched a new Pokémon Challenge. By clicking 'start' on the Pokemon ball while in Google Maps, you can find and collect nearby Pokemon.The Drum towed a taxi with the name of two of its rival titles (Marketing Week and Campaign) around London this morning, as part of Advertising Week Europe.