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By Ishbel Macleod | PR and social media consultant

March 31, 2014 | 2 min read

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National Accident Helpline has unveiled a new ad today, bringing back the Underdog character created by Aardman Animations.

Advertising agency The Gate devised the advert, which features comic actor and presenter Joe Pasquale as the voice of the Underdog, while Brian Blessed is again the voice of the unseen corporate entity.

Beth Powell, consumer director at National Accident Helpline, said: “We are thrilled with this latest advert which conveys in a simple, visually arresting way that consumers don’t need to be daunted by the prospect of making a claim. Cutting through jargon and simplifying the legal process is at the core of what we do, and that’s the message we’re keen to put across with this advert.”

Aardman Animations’ executive producer Heather Wright added: “The idea of being swamped in red tape is familiar to us all and the imagery in the advert helps to visualise the feelings of frustration that can happen when faced with dealing with a faceless entity.

“The strong monochromatic art direction with red spot colour and the mix of 2D and 3D techniques, make it very different from everything else we do and give our artists the opportunity to work on a project that sings creativity.”

The ad looks to build consumer confidence to act on an accident, and see if they can gain any compensation.

National Accident Helpline Drum News UK

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