Product Launch

TheraPearl appoints Brandnation for UK launch


By Natalie Mortimer, N/A

March 31, 2014 | 2 min read

American health brand TheraPearl has appointed Brandnation to assist with its UK launch as it aims to communicate itself as the number one home healing brand.

Following a competitive pitch, Brandnation has been tasked with the UK consumer launch, activation and trade and consumer PR of the product, which uses cold “Pearl Technology” based on the frozen pea concept to deliver pain relief.

President of TheraPearl, Daniel Baumwald commented, “We are pleased to be working with Brandnation and the energy and enthusiasm they can bring to the UK launch of Therapearl makes it a great fit between companies.”

TheraPearl launched in Boots this month.

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