Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

London Live TV set to launch in the capital

London Live, the first TV channel dedicated to the capital, is set to launch at 6:30pm this evening (31 March) as the “first channel launching in the social media era”.

Backed by Evgeny Lebedev, owner of the Independent and Evening Standard, London Live will feature a mix of live news and current affairs as well newly-commissioned and established programming.

Jon O’Donnell, group commercial director at ESI Media said at Advertising Week Europe that the channel is aimed at the “under respresented” age group of 16-34 year olds who are "tech savvy, social explorers”.

He added that the word ‘local’ has been banned from describing the channel. “We are approaching the channel very differently with a national mind set focussing on audience rather than locality,” he said.

London Live will air 24/7 on Freeview channel 18.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis