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Caffè Nero

Caffè Nero appoints Feref for 'Meet the Maestros' push promoting the brand’s heritage and passion for coffee

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By Gillian West, Social media manager

March 31, 2014 | 1 min read

Caffè Nero has partnered with Feref to create and deliver a digitally-led campaign centred on the brand’s heritage and coffee narrative entitled ‘Meet the Maestros’.

Head of brand for Caffè Nero, Karen Kidd, explained: “From the initial meeting with Feref they totally got under the skin of the brand and found a way to tell our story of coffee with real depth and personality. Because of that they were able to effortlessly develop a tone that was true to our character and which resonated with our audience.”

Chris Kinsella, executive creative director at Feref, added: “Working with a brand like Caffè Nero is a gift as we have a real and relevant story to tell, our job was to keep true to their values and make the brand engaging to the audiences that seek out the authentic.”

The activity will utilise Caffè Nero’s own team of maestros seeking to engage audiences through sharable content including typography, illustrations and real life photography.

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