British Medical Association creates mobile site following 125% increase in users connecting via smartphone

By Ishbel Macleod | PR and social media consultant

March 31, 2014 | 1 min read

The British Medical Association (BMA)has created a streamlined mobile website, after discovering a 125 per cent year on year increase in those accessing the site via mobile devices.

Created by Precedent, a select number of pages form the new mobile site using dedicated templates that are designed to provide a richer mobile experience and ensure members are able to get straight to the information they need, with a key focus around practical support for medical professionals and careers advice.

The aim of the project was to deliver an improved user experience on mobile, that works across a range of devices and screen sizes and makes it easy to find essential information.

Precedent and the BMA have been working together for the past three years on a large scale digital transformation project.

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Precedent

We are a digital experience company based in London and Hong Kong.

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