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Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Ad of the Day: Cravendale - Barry the Biscuit Boy

This animated film has young Barry the Biscuit swimming in a river of Cravendale and very nearly coming undone. Luckily for him, biscuit-based lifeforms can cope with the loss of their heads with remarkable alacrity and his parents are able to merely replace the part of him that dissolved into the milky stream so that before long he's ready to fight another day.

Creative Agency: Wieden + Kennedy

Creative Director: Sam Heath

Creative: Max Batten / Ben Shaffrey

TV Producer: Lou Hake

Film Production: Blinkink

Director: Joseph Mann / Andrew Thomas Huang

Producer: Benjamin Lole

Executive Producer: James Bretton

Photography: Matt Day

1st AC / Focus Puller: Mark Nutkins

Production Design: Gordon Allen

Editor: Simone Ghilardotti

Post Production: Blinkink

Grade: Paul Harrison / Julien Baird @ Finish

Animation: Andy Biddle

Sound Design: Aaron Reynolds @ Wave

Ad of the Day is brought to you in association with David Reviews.